Akhil Paul
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Case studies

The work, with the numbers.

Five engagements, each with the situation, what I did and what came back.

$30M+
Lifetime ad spend managed
400%+
Sustained ROAS across that spend
$15M
New AUM from one acquisition engine
12.5x
Peak return on Google Ads

Vaco by Highspring

Scaling a B2B demand engine to $12M+ a year at 350%+ ROAS

Rebuilt paid media, CRM and SEO for a national placement firm and tied every dollar to revenue.

92
Web leads in one month, a record
350%+
ROAS, full year
$1.54M
YTD gross margin, Q1 2025
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Smoky Mountain Labrador

$1.57M in revenue from $125K in Google Ads

A new website, SEO program and full-funnel Google Ads build that sold 172 puppies.

12.5x
ROAS
172
Sales
75 → 648
Top-3 rankings
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Cornerstone Pros

+2,117% organic traffic for a Tampa Bay home services brand

Grew to 46,400 monthly organic visits worth $1.5M a month in equivalent ad spend.

+2,117%
Organic traffic
$1.5M/mo
Traffic value
97%
Non-branded
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Painters in Philly

110K+ visits and 1,400+ leads with zero ad spend

An organic-first site where Google search drives nearly three-quarters of all traffic.

110K+
Website visits
1,418
Leads
2.45M
Search impressions
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Custom Concrete

79 leads at $4.59 each

A lean Performance Max campaign with a 6.07% CTR for a decorative concrete contractor.

$4.59
Cost per lead
6.07%
CTR
$0.13
CPC
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