Custom Concrete
79 leads at $4.59 each
A lean Performance Max campaign with a 6.07% CTR for a decorative concrete contractor.
- $4.59
- Cost per lead
- 6.07%
- CTR (2 to 3x industry)
- $0.13
- CPC
- 79
- Leads
The situation
A stamped and decorative concrete contractor needed calls and quote requests at a cost per lead the industry rarely sees. Typical CPL runs $30 to $150+.
What I did
Performance Max campaign
One focused campaign for stamped and decorative concrete.
Geo-relevant creative
Local creative with sitelinks for the services buyers search for.
Phone-first conversion path
A path built around calls first, forms second.
This campaign$4.59
Industry low$30+
The results
- 47,541
- Impressions
- 2,884
- Clicks on $362.72 spend
- 55 / 21 / 3
- Calls, forms and emails
- $30 to $150+
- Typical industry CPL
What made it work
- Tight geo targeting kept spend on buyers in range.
- A phone-first path matched how this audience buys.
Next step
Let's find the revenue in your funnel.
Send me a note. I'll tell you where I'd look first.