Performance marketing · about 10 years
Marketing that shows up on the P&L.
I'm Akhil Paul. I build full-funnel marketing around revenue, systems and process, and I've managed $30M+ in ad spend at 350 to 400% ROAS.
- $30M+
- Lifetime ad spend managed
- 400%+
- Sustained ROAS across that spend
- $15M
- New AUM from one acquisition engine
- 12.5x
- Peak return on Google Ads
Brands I've worked on
How I work
Most marketing teams have channels. Few have a system.
- 01
Audit
Find where revenue is leaking.
- 02
Model
Work back from the revenue target.
- 03
Build
Fix tracking, CRM and structure.
- 04
Test
Structured tests on creative, audiences and offers.
- 05
Review weekly
Scorecard reviews, budget to winners.
- 06
Systematize
Document, train, scale.
Case studies
The work, with the numbers.
Scaling a B2B demand engine to $12M+ a year at 350%+ ROAS
Rebuilt paid media, CRM and SEO for a national placement firm and tied every dollar to revenue.
- 92
- Web leads in one month, a record
- 350%+
- ROAS, full year
- $1.54M
- YTD gross margin, Q1 2025
More results
E-commerce SEO
Steam & Sauna Shop
266K impressions · 869 pages indexed · 72 merchant listings
Lead generation
Supreme Concrete Solutions
284 leads · 193 form fills · 71 calls
Local SEO
Painters in Philly
2.45M impressions · 18.9K clicks · 11,991 page views
Experience
A track record measured in revenue.
- Jun 2025 – Present
Lumida Wealth
Head of Marketing · reported to the CEO
Built a high-net-worth lead acquisition engine that drove $15M in new AUM
- Jun 2024 – Jun 2025
Vaco by Highspring
Senior Marketing Strategist
Managed $1M+ in monthly ad spend at a sustained 350%+ ROAS
- Apr 2022 – Jun 2024
1SEO Digital Agency
Senior Marketing Strategist
Led paid and SEO strategy for 50+ home services accounts, about $12M in annual spend at 400%+ ROAS
- Feb 2021 – Apr 2022
Bevanda
Digital & E-commerce Marketing Manager
Grew e-commerce revenue from $0 to $70K a month in six months