Cornerstone Pros

+2,117% organic traffic for a Tampa Bay home services brand

Grew to 46,400 monthly organic visits worth $1.5M a month in equivalent ad spend.

+2,117%
Organic traffic
46.4K
Monthly organic visits
$1.5M
Monthly traffic value
97%
Non-branded traffic

The situation

Cornerstone Pros is an HVAC, plumbing and electrical company in Land O'Lakes, FL, with 4.8 stars across 7,356 Google reviews. The reputation was there; the search footprint was not.

What I did

  • Search strategy

    Built the SEO program around the non-branded searches that bring in new customers.

  • Content and authority

    Expanded service and location content and earned links from relevant domains.

Ranked keywords

The results

+5,931%
Non-branded traffic growth
~700 → 1,400+
Ranked keywords in under a year
6.7M
Backlinks from 386 referring domains
$0
Paid search spend

What made it work

  • Non-branded growth brought in customers who had never heard of the brand.
  • All of it came without paid search.

Next step

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Hiring a marketing leader, or need a fresh set of eyes on your funnel? Tell me what you're building and where it's stuck.