Radiant Plumbing & Air Conditioning
600% ROAS on $100K a month for an Austin plumbing and HVAC company
A full-funnel system across Local Services Ads, Google Search and Meta that turned every ad dollar into six.
- 600%
- Return on ad spend
- ~$100K
- Monthly ad spend
- 3
- Search intent tiers
- 2-stage
- Meta funnel
The situation
Radiant is a multi-service plumbing and air conditioning company in Austin, TX. The goal was steady, profitable lead volume across emergency, repair and installation work, at a return the business could scale.
Clicks in a major metro are some of the most expensive in local search, each job type needs its own message, and paid leads only matter if they get a fast callback.
What I did
Reverse-engineered the revenue target
Worked back from revenue to the lead volume, CPL threshold and channel mix needed to hit it.
Landing pages first
Optimized speed, relevance and on-page SEO before spend went live, to raise Quality Score and lower CPC.
Local Services Ads and tiered Google Search
LSA got budget first for the highest-intent calls. Search was split into emergency, repair and installation tiers with matched pages.
Two-stage Meta funnel
Lookalikes of high-value customers for prospecting, plus retargeting by page depth and time on site.
CRM follow-up
Follow-up sequences raised contact rate and cut lead decay, so paid leads became booked jobs.
Creative testing
One variable at a time, read on hook rate, CTR, CVR and CPA, reviewed weekly.
The results
- 600%
- ROAS on about $100K a month
- $6
- Revenue for every $1 of ads
- 3
- Intent tiers in Google Search
- 5
- Layers, each making the next cheaper
What made it work
- No single channel produced 600%. Each layer made the next one cheaper.
- Highest-intent channels got budget first, then Meta found and warmed the rest.
- Results were read on revenue, not platform clicks.
Next step
Let's find the revenue in your funnel.
Send me a note. I'll tell you where I'd look first.